When you work at a small business with a limited budget, it’s not really possible to shell out $340,000 for a 30-second TV commercial, or $10,000 for an email marketing campaign.
It can be frustrating when your budget dictates how many people your business can reach.
Surprisingly, there are a lot of free ways to supplement your paid advertising efforts. By incorporating free advertising tactics into your strategy, you can remove some nonessential costs and dedicate your budget to deeper, more longterm plays.
In fact, we suggest some of these methods regardless of your budget.
To help you spread the word about your business without breaking the bank, HubSpot has compiled 14 ways to get advertising for free.
Use Google My Business to optimize for local search.
Check out Yext.
Write guest posts for other blogs.
Answer Quora questions.
Publish content on LinkedIn.
Offer to do interviews on other business' podcasts.
Promote your website on your email signature.
Send email newsletters.
Network at in-person events.
Speak at an event.
Do a free product giveaway or contest.
Put up brochures or flyers.
Create YouTube videos.
Take advantage of your partnerships.
Post on social media.
Experiment with photo and video platforms.
Encourage happy customers to give online reviews.